MLK Food Drive 2022 Media Toolkit

Mission

Dr. Martin Luther King Jr. once said, “Life’s most persistent and urgent question is: ‘What are you doing for others?'” Each year, Americans across the country answer that question by coming together to serve their neighbors and communities. Americans come together on MLK Day and throughout the year to serve. In fact, Congress designated MLK Day as the only federal holiday observed as a national day of service. The day calls for Americans from all walks of life to work together to provide solutions to our most pressing problems.

 

The MLK Day of Service empowers individuals, strengthens communities, bridges barriers, creates solutions to social problems, and moves us closer to Dr. King’s vision of a “Beloved Community.” That service may meet a tangible need, or it may meet a need of the spirit. The MLK Food Drive addresses both by addressing food insecurity and giving people hope.

 

The reality of the United States today, is that more than 16 million of our most vulnerable residents are food insecure. Providing food assistance is one-way communities can improve all people’s access to healthy food.

 

The Quad Cities Disability Awareness Coalition represents organizations that serve people with intellectual and developmental disabilities and their families. We know that people with disabilities have a lot to offer their community, and can give back in a variety of ways.

 

The Arc and the Quad Cities Disability Coalition is proud to be a part of the MLK Food Drive that supports volunteers with and without disabilities to serve their community and people in need. This project is an opportunity to redefine what people with disabilities are capable of when given the occasion to serve because we are all at our best when we serve others.

 

Written and Spoken

These are the points that we should be consistently talking and writing about with the MLK Food Drive.

 

Our goal with the Martin Luther King Jr. Food Drive is to support people with disabilities to give back to their community while addressing food insecurity.

 

Mention your organization is a part of the Disability Awareness Coalition, you can mention a few drop off locations that your organization is covering, mention the dates of the MLK Food Drive, April 12 – 26, and how to access the list of drop-off locations by texting “1” to 309-248-5900.

 

The Quad Cities Disabilities Awareness Coalition is a volunteer group dedicated to raising awareness and increasing the inclusion of people with disabilities in the Quad Cities. This project offers solutions to addressing food insecurity through inclusive volunteer programs at a critical time and creates a more welcoming and equitable community for everyone. The Disability Awareness Coalition is creating new community partnerships and increasing the community’s ability to reach new service areas.

 

People with disabilities will be picking up and helping to redistribute donations to local food pantries.

 

See Comprehensive Press Release

 

PSA

https://youtu.be/4eBmVuy9SyA

Social Media

Having cohesive social media posts will help our audiences see who is participating in the food drive and promote unity between our partners.

Hashtags

Facebook and Instagram: Use #MLKDayofService and #QCDAC

 

The MLK Day of Service Grant follows #MLKDayOfService.

We can find each other’s posts easily using #QCDAC and repost each other’s stuff, whether in stories on Instagram and Facebook or in posts on any platform.

 

Posts

See links for informational images formatted for Facebook and Instagram with members’ logos. We also have some post borders that you can put on your own images.

 

Examples of Posts

 

Informational Facebook Post Example

Informational Instagram Post Example

Example of Facebook frame for posts

Example of Instagram frame for posts

 

If you would like us to combine the frames and photos for you, feel free to email Kendra Bries at development@arcqca.org and she can combine them for you.

 

To save the images, click on the link. When the image opens, right click and select ‘save as’. This should save the photo to your computer for future use.

 

QC Disabilities Awareness Coalition

Aktion Club

The Arc of the Quad Cities Iowa

Camp Courageous

Davenport Parks and Recreation

EveryChild

Gigi’s Playhouse

Hand in Hand

HDC

Individual Advocacy Group

IL/IA Center for Independent Living

New Kingdom Tailriders

Project Search

Special Olympics Illinois

Special Olympics Iowa Scott County

The Quad Cities Sled Hockey Association

Cover Image

We have also provided a cover photo that you can use on your organization’s Facebook page. Instead of each members’ logo, we put the coalition’s logo on it.

 

Cover Image

 

Drop-Off List

This is the list of drop-off sites. It can also be viewed at arcqca.org/drop-off/. A QR Code linking to the site is provided with this toolkit along with an Instagram/Facebook post (in a zip file) that lists the locations.

 

QR Code

 

Drop-off list post

 

 

A phone line has been set up so people can get the drop-off location list sent to them. Text “1” to 309-248-5900 to get a link to the list on The Arc of the Quad Cities Area’s website.

 

A flier has been provided for you to hang on your organization’s door to identify you as a participating member.

 

Illinois:

 

Coal Valley

  • Robert R. Jones Public Library
    – Coal Valley

 

East Moline

  • BHAEC
  • Individual Advocacy Group

 

Milan

  • Milan Hy-Vee

 

Moline

  • Moline Library
  • Hy-Vee on the Avenue
  • Gigi’s Playhouse
  • EveryChild
  • Tax Slayer Center

 

Rock Island

  • Rock Island Parks and Recreation
  • Athletico – Rock Island
  • Arc Building
  • Arc Industries
  • Rock Island Hy-Vee
  • Rock Island Library Downtown
  • Rock Island Library SW Branch
  • Skeleton Key Art & Antiques
  • Illinois Iowa Center for Independent Living

 

Silvis

  • Silvis Hy-Vee
  • Athletico – Silvis
  • Silvis Library

Iowa:

 

Bettendorf

  • Bettendorf Hy-Vee
  • Hand in Hand
  • Athletico – Bettendorf
  • Bettendorf Public Library

 

Davenport

  • Athletico – Davenport
  • Rockingham Rd. Hy-Vee
  • West Kimberly Rd. Hy-Vee
  • Northgate Hy-Vee
  • Utica Ridge Hy-Vee
  • West Locust St. Hy-Vee
  • HDC
  • Roosevelt Community Center
  • Davenport Community Center
  • Davenport Public Library downtown
  • Davenport Public Library Fairmont
  • Davenport Public Library Eastern
  • Famous Dave’s
  • Zeke’s Island Café

 

Fliers

There are multiple fliers provided in different sizes in both .png and .pdf formats. Feel free to print them off if needed.

 

PNG Format

 

PDF Format

 

Here is a pdf version of this toolkit.